Moving The FREE Line in Internet Marketing

Moving The FREE Line in Internet Marketing

Moving the free line” was perhaps first coined in the internet marketing industry but it is not a concept new to business. The age of the internet has flat lined the world by making so much available to us for free. We can read books, share books, watch videos, tv and movies and even create our own, develop websites and generate leads and even use the phone via skype ALL for free!

People have become so accustomed to this free access that businesses and marketers recognize that in order to remain competitive they need to have huge value offerings for free. Moving the free line means that to remain competitive you will have to be prepared to move the demarcation line in your sales funnel of what you would have once charged for to give it away for free to keep and grow your market share of customers before your competitors do.

I am sure you can imagine what the impact of this video had on the bottom line for United Airlines. Dave was downloaded millions of times. He was interviewed in the news media including journals, radio and television. He actually created a trilogy of songs on this experience. His audience was greatly impacted by this decision to write a song of protest. He could never have paid for that kind of brand marketing.
If you watch his series of videos on Youtube you will see a link pop up that offers a FREE mp3 download and brings you to a lead capture page to get it. The series brought huge value to disgruntled customers as well as any PR firm studying the to dos and don’ts of customer service. Music lovers had entertaining fun music to listen to all for free.
Dave Carroll had to compose and write the music, practice with his band, and gather a group of people together to make the video. This was his upfront investment. It appears that it has paid off hugely. He has millions of new listeners and is touring around the world.