Internet Marketing 101 How to write effective Google PPC ads, Pt. 4
Google license plates. Photo by jardenberg
7. Include attention grabbing words in your Ad
Begin your headline with an attention grabbing word, i.e. free, new, sale, discount, etc.. Be sure to familiarize yourself with and utilize Google’s editorial guidelines in all your ad copy. Otherwise, your ads will be denied traffic, your quality scores will go down, and you will have to correct them.
8. Use words that provoke enthusiasm, action and emotion.
Use power words or call-to-action phrases that provoke emotion, enthusiasm and a response.
Here are some examples of power words:
free, cheap, sale, special offer, time limited offer, tricks, you, tips, enhance, discover, fact, learn, at last, free shipping, etc.
Here are some examples of call-to-action phrases:
* Buy Today – Save 40%
* Download Free Trial Now
* Sale Ends Tomorrow
Make sure the phrase is specific and relevant to your business and what you are offering, otherwise Google may reject the phrase.
My next blog will include two more steps for writing effective Google PPC ads.
For more Internet marketing tips, read: Internet Marketing 101:
How to write effective Google PPC ads, Pt. 3
Internet Marketing 101: Why should I blog? Pt. 5
Internet Marketing 101: Click fraud
Internet Marketing 101: The trend toward mobile advertising
Internet Marketing 101: The pros and cons of PPC advertising
Internet Marketing 101: What is search engine optimization?
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