Real Estate Internet Marketing Tools
Internet marketing helps real estate agents reach clients cheaply and easily. ICHIRO/Stockbyte/Getty Images
Real estate agents need to stay on top of real estate marketing trends in order to survive and grow their businesses. Since the advent of the Internet, real estate marketing has started moving from traditional forms of advertising like newspaper classifieds to on-line methods. Real estate marketing tools can help an agent sell more properties and in turn make more commissions and can also help him bring in more leads and clients.
Email Drip Campaigns
With more and more people owning email addresses and using email, real estate agents can employ email drip campaigns to market properties and themselves. Email drip campaigns allow an agent to send newsletters, ads and other important information through email to current and potential clients, according to Net Real Campaigns. The campaigns can be set up to send emails at certain time increments, like monthly or weekly, or agents can choose to send emails on an as-needed basis. Email drip campaigns help keep the agent in touch with clients in an inexpensive and convenient way.
Websites and Blogs
A well-designed and put-together website and blog can set an agent apart and bring in more clients. As Realtor Technology Web Log states, an effective website includes information that would be helpful to clients, such as property searches and real estate basics. Well-designed websites full of pertinent information make that agent seem more knowledgeable and clients will be more likely to use a knowledgeable agent and also refer that agent to friends and family.
Search Engine Optimization
For agents with existing websites and blogs, search engine optimization (SEO) can help drive more traffic and more clients to their website and blog. SEO helps a particular website come up more often and higher in search engines like Yahoo! and Google and therefore leads to more exposure for that agent, states Webs Target. Because SEO can be involved and complicated, a number of companies exist that agents can hire to do all the SEO work for them.
Social Media
People of all ages and interests are using social media like Facebook and Twitter and real estate agents can tap into these audiences to market their client’s properties and themselves. Real estate agents using social media should position themselves as professionals and offer pertinent information to stand out from everyone else using social media, according to Active Rain. Facebook can be used to post listings an agent has for sale, promote open houses and share real estate resources.